Redesigned from the ground up to guarantee the most body-enhancing shapes you’ve ever worn, each style in the range has also been uncompromisingly crafted to complement a specific set of attitudes.
Welcome to a new family of denim 'attitudes'.

GRUPEE
The higher back coverage means you can bend down without revealing more about yourself than you may want to.


BOOTZEE
The long inseam length makes you look taller with slender-looking legs, while the placement of the back pockets visually lifts your rear.
LOUVBOOT
This bootcut style combines a slim fit with a wide opening bottom leg and rounded back pockets, this design makes this jean casual and feminine for bootcut lovers.


...I am daring, strong and free spirited, the perfect partner for a concert, club or party...
The higher back coverage means you can bend down without revealing more about yourself than you may want to.
The angled yoke helps shape a curvier rear; the angled back pockets draw the attention that your derrière deserves; while the angled fly brings a strong attitude to the front.
...I am brave, real and positive, the perfect partner for everyday, whatever you are doing...
A classic denim look, but with angled cut seams on the yolk and front for an iconic identity.
Get slender-looking legs, but with more comfort than a super-skinny fit. The higher back provides extra coverage for a comfortable fit that won't let you down, when you bend down.
...I am spontaneous, playful and spontaneous, the perfect partner for browsing the vintage market on a Sunday morning...
A regular waist offers a versatile, easy to wear and iconic classic denim look.
Authentic denim design details, including hidden pocket rivets, a touch that in the early days of jeans saved horse saddles from wear and today will do the same with your motorbike.
A new cleaner and more comfortable belt construction, that leaves no marks on the waist.
...I am brave, real and positive, the perfect partner for everyday, whatever you are doing...
The regular waist gives a refined look that is easy to wear.
The long inseam length makes you look taller with slender-looking legs, while the placement of the back pockets visually lifts your rear, accentuating your natural curves, and giving you an even sexier walk.
...I am spontaneous, playful and spontaneous, the perfect partner for browsing the vintage market on a Sunday morning...
All the best male design details, including double belt loops and button fly, but with a female shape.
The low crotch gives added comfort and an extra relaxed "borrowed guy's pants" look but the tapered leg makes your legs look slimmer.
...I am spontaneous, playful and spontaneous, the perfect partner for browsing the vintage market on a Sunday morning...
This sophisticated boyfriend style is a true masterpiece of denim.
Note the complex pleats and stitches, which move across the leg to the back of the hem for a banana-shaped silhouette and daringly low crotch.
...I am sensual, confident and feminine, the perfect partner for dressing up and a smart day at work...
The regular waist gives a refined look that is easy to wear.
The long inseam length makes you look taller with slender-looking legs, while the placement of the back pockets visually lifts your rear, accentuating your natural curves, and giving you an even sexier walk.
...I am sensual, confident and feminine, the perfect partner for dressing up and a smart day at work...
This bootcut style combines a slim fit with a wide opening bottom leg and rounded back pockets, which make this jean casual and feminine for bootcut lovers.
The waistband is constructed to avoid muffin effects on the hips.
...I am sexy, fashionable and chic, the perfect partner for dressing to impress for a day or night out on the town...
An extra high waist gives an iconic 50s denim look.
The chic and tailored look of the narrow double stitching has a leg slimming effect, while the tall back pockets have an elongating effect on the rear, to guarantee a perfectly shaped, sexy derrière.
...I am sexy, fashionable and chic, the perfect partner for dressing to impress for a day or night out on the town...
A wide bell bottom gives a truly iconic 70s denim look. The tailored style makes for fashionable refinement, while the rear-pocket placement lifts the rear and creates a curvier shape.
Dress them up with high heels or flats for a relaxed summer look.
