Diesel Village is a pop up store
Open from December 2012 - April 2013
at 229 - 247 Regent Street, London W1B 2EG
Join us and guest creatives from music, fashion & art as we host a series of exclusive events for the Diesel community.
Sign up for our exclusive events here.
For 20 years, Dazed & Confused Magazine has been at the forefront of youth culture. Defining the times, each issue showcases agenda-setting editorial and pioneering fashion photography. Based in London but created by an international collective of writers, image-makers and stylists, Dazed and its website dazeddigital.com is read in print and online by over 500,000 style leaders. It is quite simply the most influential and successful independent magazine title on the planet & will be partnering with Diesel Village in March.
Grazia brings the fashion community its essential weekly digest of fashion trends, beauty tips and exclusive A-list news that we just couldn't wait another week for. We are proud to collaborate with them on our Diesel+Edun project with an exclusive microsite dedicated to everything Studio Africa.
HOUSE OF WOLF
House of Wolf is a multi-functional, multi-sensory pleasure palace dedicated to the creative the pursuits of dining, drinking, art and entertainment. From live music and delicious food to creative cocktails, House of Wolf never fail to impress. This innovative team will be hosting our Diesel Village Cultural Concierge desk and mixology bar to celebrate Diesel Village in February.
Margot Bowman - an innovative artist, designer and creative director whose passion and creativity have captured the attention of critics across the globe. From her ethical fashion magazine The Estethetica Review, to her ongoing digital projects including "Everything is Amazing", Margot strives to make the strange beautiful and the imagined physical. Don't miss her exhibition "See Saw", in association with Dazed Digital, running live in Diesel Village during March.
Tanya Mushayi is a talented surface pattern designer, stylist and blogger running her own business in Zimbabwe. Tanya attributes her drive to her mum, who brought her up on her own. "When she used to say she was going to do something, she did it. She never procrastinates, she just knows what she's going to do and she does it. I think I got that from her. It's something that you're not really taught - it's something that you observe and start doing it yourself."
Follow Tanya's unique insight into the Studio Africa European tour exclusively here and on her Tumblr.
THAT FLOWER SHOP
In 2011, flower girl Hattie Fox opened a beautiful and botanical masterpiece in the heart of East London. That Flower Shop is a floral boutique come design studio, which raises the benchmark for traditional florists by combining the traditional country style with a creative twist. Collaborations include Dazed and Confused, the BBC and even the Wall Street Journal. Visit Diesel Village on Valentine's Day to see Hattie and her green fingered team transform our store into a floral paradise.
ZOE'S GHANA KITCHEN
Zoe's Ghana Kitchen in Hackney merges a contemporary dining experience with home spun, home cooked, delicious Ghanaian food. The pop-up restaurant's laid back vibe creates a wonderful ambience that allows you to truly appreciate the finest, freshest tastes of traditional Ghana; and for a second, lets you forget that you're dining in the heart of East London. Zoe Adjonyoh will be teaming up with Diesel Village in March for an evening of African food, music and entertainment at our very own Chop Bar.
Diesel Village is proud to announce a host of events featuring London's bright young things, from music to fashion, film, art and food.
In February Hattie from That Flower Shop will turn the store into a floral paradise & Islington's House of Wolf will provide an eclectic cultural concierge and pop up bar. In March, Diesel+Edun is brought to life at Diesel Village with an interactive digital exhibition from artist Margot Bowman to a live radio station in association with DazedDigital & Ghanaian pop up restaurant from Zoe's Ghana Kitchen. Our event schedule culminates in two key nights celebrating music & film in April.
Click on the date & events below to find out more, sign up & share.
Spring 2013 will see the launch of a collaboration that goes beyond fashion.
Diesel+EDUN have come together to launch a capsule collection of modern denim - entirely sourced and produced in Africa.
Using EDUN's expertise of working with the Cotton Conservation Initiative in Uganda and Diesel's worldwide distribution, their one mission is to encourage trade with Africa. Diesel+EDUN have selected Contemporary African rising stars in film, music, poetry + fashion to front the campaign.
Diesel Village becomes the heart of the Diesel+EDUN campaign throughout March 2013 - for a full list of events, click here.
Diesel Village: a brand new pop-up celebrating the creativity, passion & spirit behind Diesel's motto 'For Successful Living' encourages discovery of the brand's lifestyle on London's iconic Regent St.
Inspired by the notion of community, the 5,000 sq ft, two-floor Diesel Village incorporates a series of diverse destinations that houses some of the most premium apparel and accessories from both male and female SS13 collections, uncovering all aspects of Diesel lifestyle; from fragrance to footwear, motorbikes to menswear.
To celebrate this brave and innovative interactive design concept, launching in February and continuing until April, Diesel Village joins forces with guest creatives from the worlds of fashion, music, film and art to host a series of experimental workshops, events and live demonstrations exclusively for the Diesel Village community.
For full press release & press contacts, please click here