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In January 2012, Diesel founder Renzo Rosso and EDUN founders Ali Hewson and Bono travelled to Uganda and Mali, where they shared their love of the continent and toured each other’s programs: Diesel’s Only The Brave Foundation project in Dioro, Mali and EDUN’s Conservation Cotton Initiative (CCI) in Uganda. The experience encouraged them to join forces to further apparel trade and development in Africa under the name Diesel+EDUN.
STUDIO AFRICA
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To bring the spirit of the collection to life, Diesel+EDUN developed the concept of Studio Africa – a virtual loudspeaker for a new generation of creative talents from across the continent. The campaign features nine artists in fashion, film, music, literature, and photography; individuals with both talent and a deep commitment to their respective countries and people.
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THANKS
THE SYMBOLS
Running through the collection are four original symbols designed to reflect the heart of the DIESEL+EDUN collection.
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CREATIVITY
Through love we inspire
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