Diesel+EDUN present the second and final collection in our two-season collaboration. Inspired by the deep blue sky and dark nights of the African desert, treated and shimmer-coated denim run throughout the collection this season. As with last season, the garment theme is informed by a reinterpretation of the four-pocket jean of the 1970s popular on the streets of South Africa.
This 35-piece denim focused collection is entirely manufactured in Africa with the finest CCI cotton from Uganda. Running through the whole collection are four unique symbols inspired by Dogon culture and designed to reflect the heart of the collaboration.
The DIESEL+EDUN collaboration engages a global audience with the creative passion of its founders to raise awareness of the creative opportunities in Africa and build sustainable trade with the continent through fashion - a global loudspeaker for the new African economic and creative paradigm. In January 2012, Diesel founder Renzo Rosso and EDUN founders Ali Hewson and Bono travelled to Uganda and Mali, where they shared their love of the continent and toured each other’s programs: Diesel’s Only The Brave Foundation projectin Dioro, Mali and EDUN’s Conservation Cotton Initiative (CCI) in Uganda. The experience encouraged them to join forces to further apparel trade and development in Africa under the name Diesel+EDUN.
Building on the success of its launch earlier this year, Studio Africa returns with a focus on championing musicians who are creatively inspired by their African heritage.
This season we travelled to Africa with our cast of three innovative musical talents - Spoek, Faarrow and Olugbenga — to co-create a brand new music video for each. All videos are shot on location in Africa and made with the support of Diesel+EDUN.
Spoek's video launches on Friday 9th August, followed by Faarrow and Olugbenga each week throughout August. Watch the teaser and our exclusive behind the scenes documentaries here on Diesel.com/diesel+edun.
Photographer Brad Ogbonna came along with us to Africa, both documenting each video shoot and shooting his own collection of images inspired by the locations we visited.
This collection of photos exhibited here is an extension of Brad’s ongoing project ‘Places’. The series is an archive of the different identities of our three shoot locations — Johannesburg, South Africa; Nairobi, Kenya; and Lagos, Nigeria. The photos offer a particular sense of the local culture and the people in each location.LAUNCH GALLERY
The Studio Africa tumblr is the collaboration’s dynamic homepage. With an evolving set of guest editors & contributors, selected from our cast of musicians and artists, Studio Africa has it’s finger on the pulse of the creative scene in Africa. Expect to see video content, exclusive editorial and striking imagery all inspired by what is going on in Africa today. With Okayafrica overseeing and curating this virtual space, it’s a fittingly vibrant global hub.